“I told you the sun would finally explode” – Paul Barnett on the No Prisoners No Mercy Show
It never ceases to amaze me the number of people who leap out of the blogosphere’s woodwork screaming at unsuspecting passers-by that whatever particular game is popular with an all too fickle market that it is doomed to fail…and do so at the first hint of any anything they don’t consider optimal performance. More than once we have been told by Ardwulf that Star Wars the Old Republic (SWTOR) is doomed to fail with the odd presumption that in order for it to be a success it must be a “wow killer”. Remarkably, in a feat that would have turned Nostradamus green with envy, the first time Ardwulf predicted the ultimate demise of SWTOR was nearly a year before the game hit the shelves, and without, presumably, so much as access to Bioware’s profit and loss statements.
If a constantly volatile stock market that reacts more to newspaper headlines than quarterly reports sees a slight dip in a game publishers stock, somehow they are once again doomed to failure. Nearly a year ago Ardwulf assured us all about his predictions of doom for SWTOR, stating “This is not my opinion. This is math.”
But numbers don’t lie…or do they?
Certainly numbers lie, especially when you don’t have all of them. The practice of making sure they do is called “cooking the books”. The fact that numbers can easily be made to lie, and do so quite well, is why forensic accountants exist in the first place. In fact I spend a good portion of my time reviewing “the numbers” that auditors use to see if they are lying in the first place. The simple fact of the matter is that without access to Bioware’s financial statements including balance sheets, profit and loss/statement of account, and cash flow statements it is not possible to tell if something will or will not be a success. Yet here we are, less than a month into full release of SWTOR not even three weeks into the first quarter of the year and somehow sectors of the blogosphere seem to feel they know more about the success of SWTOR than Electronic Arts CEO John Riccitiello.
Mind you I could care less whether or not Ardwulf’s ass is a wow killer or not, the real danger is that some sector of the gaming public would take as fact what is nothing more than conjecture. So before you listen to an “armchair ceo” (whoever they might be) assure you any game will be a failure before they have even seen a quarterly report, it is probably best to tell them to stick to predicting that the sun will explode. After all, at least that way they will eventually be correct.
See you online,
Julie Whitefeather

Totally agree with your assessment of his rants. I used to follow the guy but after this last head in arse statement I dropped the feed.
It’s far to soon to be “cheering” or “putting the nail in the coffin” for SWTOR.
On the other hand it never ceases to amaze me that even bloggers themselves often don’t understand that fellow bloggers just write down opinions backed with some rationales …
I got a kick out of this post. I’m not sure why Ardwulf went so rabid over SWTOR, but I agree that his apocalyptic predictions are premature. If he does turn out to be right, it will be more through luck than anything solid we have to go on right now.
@Bob: surely this isn’t the same Bob that was replying over at Biobreak? In any case, while I disagree with his odd vendetta against SWTOR, Ardwulf remains one of a double handful of MMO bloggers I generally find worth reading. For example, his latest post about D&D was a very good read imo.
If someone at a developer really has been remiss in some way, whether it is in community relations or an accountant “cooking the numbers” for investors that is one thing. Engaging in self fulfilling prophecies based on nothing more than wild guesses and vague conjecture before a game has even been out a month only harms the people who work on it. In this case the self fulfilling prophecies were passed off as fact – “This is math…” This isn’t about Ardwulf, this is about giving credit where it is due (Bioware) and giving developers a chance to make it right. Is SWTOR a “perfect 10″ ? No of course not, but more about that in our next post.
Julie for the NPNM team.